By Men prefer certain types of brands when they’re shopping under the influence. Of hormones, that is. Men who were given a dose of testosterone preferred products that convey status – think luxury brands like Calvin Klein – over products of the same quality but lower status, a study published this week in the journal Nature Communications found.
This makes us laugh! Testosterone makes your taste in high end brands better! (or more expensive) A great small scientific study on the surprising buying decisions men made when taking testosterone supplementation – very funny and quite interesting as well.
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